A brand is more than just an iconic logo or witty tagline.
Successful brands deliver the promise of something special. And that something special is why folks fall in love with what your brand.
Let us develop that promise together by crafting the following:
• Strategic Brand Planning
• Brand Positioning & Storytelling (Message Optimization)
• Campaign Development & Execution
• Creative Design & Art Direction
• Copy for Social, Ads, Web, Email, Brochures
• Social Media Marketing
• Email Marketing Programs
• Public Relations
At the foundation of any successful brand or business is a Go To Market Strategy (GTM).
BLU SKY works with your team to craft this comprehensive Strategic Plan, laying out business goals and a detailed marketing road map to achieve them.
GTMs include the following:
• Mission, Vision & Values
• Brand Strategy
• Sales & Marketing Strategies
• Seasonal Campaigns & Where They Live
• Experiential Marketing
• Calendar
The best marketing is conversational, and brand traction today stems from social engagement (aka recommendations).
BLU SKY establishes emotional, lasting relationships between brands and target demographics by optimizing social content creation and curation across the gamut of popular platforms.
• Social Media Strategy
• Campaign Development
• Content Development & Execution
• Copywriting
• Post Management
• Community Management, Growth & Engagement
• User Acquisition
• Influencer & Blogger Program Development
• Strategic Partnership
After the Go To Market Plan is finalized, it's time to roll out an effective campaign that will be on blast from every touchpoint of the brand.
BLU SKY will design a uniquely creative POV to share a clear message, disrupt the marketplace and drive traffic to your business.
• Script Campaign
• Creative Direction
• Creative Review and Client Collaboration
• Execution
• Campaign Strategy
• Media Buy Consultation
Good design is crucial but often fumbled. Many brands over communicate or devalue their proposition with poor execution.
Clean, simple, clutter free design (and messaging) is the most effective way to connect with customers.
BLU SKY will craft a unique creative direction for your brand, working with award winning artist and designer Tony Larson to execute the following:
• Brand identity
• Logo
• Website
• Campaigns
• Look Books
• Packaging
• Catalogs, Brochures, Flyers
• GIFs
• Motion Graphics
• Brand Guide Book
• Rebranding
Thanks to a decade’s worth of experience with the leading enviro-brand Patagonia, BLU SKY can help dial in your message with appropriate language that is vetted and clear of any “green washing” pitfalls.
In addition, we can help write your “green” corporate policy, as well as connect your brand with find eco-friendly vendors and business partners.
• Green Marketing Strategy, Campaigns & Implementation
• Sustainability Initiative Creation & Implementation
• Green Design & Printing
Sometimes called "engagement marketing" or "event marketing," experiential marketing physically connects with consumers in unique ways—encouraging them to participate with the evolution of your brand.
Smart brands are rising above the fray by also offering real life experiences with their products.
For nearly two decades BLU SKY has been designing custom experiences and events including:
• Film Screenings & Tours
• Music Shows & Festivals
• Art Shows
• Celebrity Speaking Engagements
• Motivational Speakers
• Unique Retails Events
• Large Scale Sporting Events
• Trade Show Events
The secret to a successful tradeshow campaign is proper extension and integration.
BLU SKY will fashion a plan to clearly communicate your brand story and campaign. We'll also ensure you arrive with one of the most original and exciting brand presentations at the show.
We specialize in disrupting the marketplace through:
• Messaging
• Design
• Construction
• Brand Activation (On and Offsite)
• Unique Promotional Items
